Copywriting

I am currently writing for Hong Kong Trade and Development Council as a Special UK Correspondent covering business issues for their Research Portal.

I have written all my working life, starting with simple ads and then graduating into complicated recruitment advertising copy for boffins at British Nuclear and Engineers at Rolls Royce Motors and Ford.

Over the years I have written about some highly technical things, that I have since forgotten about, and a lot for the leisure market. I have an understanding about consumers within the UK holiday market and the luxury holiday market that gives me a good insight into creative communications that deliver powerful and compelling sales propositions.

Whether your need is for a DM or online promotion or a 100 page brochure I have the words!